How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 144

4. Liking
People prefer to say yes to individuals they know and like. This simple
rule helps to understand how Liking can create influence and how
compliance professionals may emphasize certain factors and/or attributes
to increase their overall attractiveness and subsequent effectiveness.
Compliance practitioners may regularly use several factors.
Physical attractiveness--is one feature of a person that o