How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 14

Persuading, Influencing and
Negotiating
PERSUADING involves being able to convince others to take
appropriate action.
NEGOTIATING involves being able to discuss and reach a
mutually satisfactory agreement.
INFLUENCING encompasses both of these.

These skills are important in many jobs, especially areas such as
marketing, sales, advertising and buying, but are also valuable
in everyday life. You will often find competency-based
questions on these skills on application forms and at interview,
where you will be required to give evidence that you have
developed these skills.

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