How to Coach Yourself and Others Happiness Is No Accident | Page 41

The Story of Marty Edelston: How Second-Level Pride Hobbles the Critics of Successful People
This is the story of a successful businessman with no shortage of critics. But his critics were at
level one and level two. Marty was at level three. That's why the critics were working for Marty,
instead of the other way around.
I first heard the story of Ed and Fred from Marty Edelston, the founder of a company called
Boardroom, Inc. Boardroom publishes the newsletter Bottom Line/Personal, a title that has at
times had more than one million paid subscribers. I first went to work for Marty when I was
nineteen, and the experience was tremendous. It was a glimpse into big-time publishing and also a
fantastic exposure to a successful entrepreneur just hitting his stride as his company