How to Coach Yourself and Others Essential Knowledge For Coaching | Page 529
life-change - downshifting, relocation,
relationships, perhaps even family planning?..
Whatever the application, be sure to describe the subject (or purpose or
question) for the SWOT analysis clearly so you remain focused on the
central issue. This is especially crucial when others are involved in the
process. People contributing to the analysis and seeing the finished
SWOT analysis must be able to understand properly the purpose of the
SWOT assessment and the implications arising.
SWOT analysis template
Here is a larger illustration of SWOT analysis.
Note that this format is not presented or proposed as a 2x2
'internal/external' matrix; it's a more open demonstration of the sorts
of issues and questions which can be addressed when using the SWOT
format as part of business planning and decision-making.
And an example based on an imaginary situation. The scenario is based
on a business-to-business manufacturing company, who historically
rely on distributors to take their products to the end user market. The
opportunity, and therefore the subject for the SWOT analysis, is for the
manufacturer to create a new company of its own to distribute its
products direct to certain V