How to Coach Yourself and Others Essential Knowledge For Coaching | Page 528

threats and opportunities within organizations, or indeed any other
situation.
You will note from the origins of SWOT analysis below that the
methodology did not begin, and was not operated as the simple 2x2
'internal/external' matrix that we commonly see today. Particularly, the
original application of the model did not restrict threats and
opportunities to just external factors. Instead, six key aspects of the
business in question (namely: product, process, customer, distribution,
finance, admin) were each assessed using the SWOT model. Each aspect
was considered according to all four SWOT elements. Thus today when
we apply the SWOT model to an entire business, if we disregard internal
threats and opportunities, so the analysis can exclude some potentially
serious issues.
swot analysis - different applications
SWOT analysis is a powerful model for many different situations. The
SWOT tool is not just for business and marketing. Here are some
examples of what a SWOT analysis can be used to assess:
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a company (its position in the market, commercial viability, etc)
a method of sales distribution
a product or brand
a business idea
a strategic option, such as entering a new market or launching a new
product
a opportunity to make an acquisition
a potential partnership
changing a supplier
outsourcing a service, activity or resource
project planning and project management
an investment opportunity
personal financial planning
personal career development - direction, choice, change, etc.
education and qualifications planning and decision-making

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