How to Coach Yourself and Others Essential Knowledge For Coaching | Page 291

The Brainstorming process
1.
2.
3.
4.
5.
6.
7.

Define and agree the objective.
Brainstorm ideas and suggestions having agreed a time limit.
Categorise/condense/combine/refine.
Assess/analyse effects or results.
Prioritise options/rank list as appropriate.
Agree action and timescale.
Control and monitor follow-up.

The Brainstorming Phases Explained
1. Orientation
Define the problem to be studied for the participants, clarify the
rules of the game.
2. Preparation
Gather data and information necessary to approach the problem
in an efficient manner.
3. Warm-up
Carry -out the exercise: redefine a problem different from the
one to be studied, experiment with it for a few minutes.
4. Production of ideas
Generate the maximum of ideas without prior judgement –
always ask “what else” - quantity of ideas is quality - no limits –
no criticise - modify other’s ideas to produce new ones.
5. Incubation
Let the subconscious work.
6. Syntheses
Gather the ideas generated - analyse them - work with logical
thinking.
7. Evaluation
Evaluate the ideas gathered and analysed - develop and combine
them before proceeding to put them in practice.

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