How to Coach Yourself and Others Better Coaching Through Visualisation | Page 87

4.12 Business Creativity
1 Introduction
Right now, you have your vision and your success image
implemented in your subconscious. You need an innovative idea and
be sure that it will not be easy to find it! You must develop your
creativity.
Business creativity is a core asset. No creativity, no new business!
Fortunately, creativity can be improved through hard training.
2 Objectives
Our objectives are to teach you the main techniques for improving
your creativity:


We shall describe the different techniques.



We shall underline those which are fitted for specific
business goals.

Thanks for creativity and knowledge, you should get your business
idea.
3. General Concepts
1. Definition:
Creativity is the process of bringing something new into being. This
definition must be completed by a quote of the famous French
scientist Poincare: Inventions consist in not making useless
combinations but in making those which are useful and what are
only a small minority. It means that it's not enough to produce new
ideas. You must produce operational ideas and not dreams.
In our case, the true creativity is the power to invent and design
products and services that will ensure the success of your company.
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