How social media will evolve in 2019 how-social-media-will-evolve-in-2019 | Page 3

Nonetheless, they can be useful for a brand specifically if their subscribers are the same
as your target audience.
In the same way, nano-influencers, or those with 1k to 10 followers, can play a huge part
in your marketing mix depending on the profile of their subscribers.
3. Integrated Stories in Social Media Ads
It is not a secret that the introduction of stories in social media, as popularized by
Snapchat and followed by Instagram and other social networking sites, has become a
trend even for digital marketing.
In fact, the use of stories in Instagram and Snapchat has seen sales-oriented results.
This year, stories will become an unavoidable part of social media marketing, especially
because almost all popular networking sites are integrating this feature into their
applications.
4. Increasing Use of Video Strategies
Let’s face it: social media users are more interested in watching video contents rather
than reading lengthy blog posts.
In 2019, marketers should consider this fact and include video strategies in their list of
marketing ideas.
Whether it is for live streaming, uploaded content, or even podcast, a video is sure to
make an audience curious.
However, there can be pitfalls especially if marketers don’t really understand how
videography works. For instance, the first 10 seconds of a video should be able to
capture the interest of the viewers, because this is the maximum length of time where
they decide if they’ll continue watching.
The quality of the video also needs to be considered. It’s true that smartphones can take
nice videos and it’s all right to upload content taken from a mobile phone every now and
then. But, you also have to make sure that the brand still maintains a consistent identity
with all marketing materials.
Moreover, because stories would become so popular in 2019, video contents must have a
shorter version (30 to 60 seconds) so as to cover all available platforms, i.e. IG stories,
snaps, FB stories.
5. Social Media as Medium for Product Discovery
E-commerce is growing too fast. More and more businesses use an online platform.
In 2019, new products will be introduced via social media rather than the traditional
print ads and press releases.