How social media will evolve in 2019 how-social-media-will-evolve-in-2019 | Page 2

1. Unstoppable Rise of Artificial Intelligence
Artificial Intelligence (AI) is on the rise this 21st century. Several countries are taking
the leap in creating their very own version of AI-powered machines.
In the past few years, we have seen the introduction of Sophia the Robot and self-driving
cars. In social media, we have embraced the use of chatbots to enhance our customer
engagement.
Now, when you check out a new page on Facebook and send them a message, you will
receive an automated and programmed response which gives you the perception that
you are talking to a real customer service representative when in fact it is just AI. The
use of chatbots became popular in 2018, and this year, more businesses are set to
employ the same feature.
One of the goals of social media marketing is to establish the online presence of a
specific brand. It aims to make target customers aware of the products or services the
company offers.
Likewise, social media marketing tries to communicate the message that a brand is
responsive and is genuinely concerned about the customers. Chatbots are a huge help to
achieve these goals as they promote faster response time.
This 2019, businesses can develop more personalized chatbots, so that the audience will
feel as though their concerns are being taken care by an actual person with empathy and
understanding of their humanistic needs.
Of course, this feature will require more tedious effort in programming, designing, and
thinking of most common questions possible to come up, but the results are guaranteed
to be efficient for long-term.
In 2019, most developers and marketers promote the use of chat blasting. We know of
email blasting and its pros and cons.
But since more people today are users of social media rather than email, it is time to join
the bandwagon and use chat as an avenue to send promotional messages and eventually
enable sales. Plus, this is a far cheaper marketing strategy.
2. Popularity of Influencer Marketing
Influencer marketing has been the resort of most brands, particularly when it comes to
increasing brand awareness efforts. And we have to admit that this type of strategy is
both costly and efficient.
Paying for a huge influencer is a risk especially for small to medium businesses.
In 2019, influencers will still be one of the best ways to increase engagement.
However, majority of marketing authorities are predicting the rise of micro-influencers.
Micro-influencers are those who have a smaller reach, i.e. 25k-40k followers, and ask for
smaller pay for their sponsorships.