Houston Independent Automobile Dealers Association March Issue: Looking Ahead | Page 22

What If They

Say No?

How many times have you heard the dreaded saying, we need to go home and think about it, this is our first place, or even worse, I need to go home and talk to my wife! Why you talk to her all the time! The internet Lords have determined that, the average customer is spending over 15 hours of research when it comes buying a vehicle. Doesn't that mean they have accomplished all of their pre game activities to buying a car? Then why the hell do they come in a say we’re just looking? The dreaded word no has destroyed, permanently maimed so many good people, because they haven't been professionally trained, developed or maintained to overcome NO! My best advice is to set your sale up the right way so you can close the right way. Now I can write some fluffy nice articles about stuff that doesn’t make sense, or makes me look good, or things you and I can’t or won’t ever be able to understand or I can write about how to close more sales today. I’m going with what works, what I teach, and I know you can learn it and use it to close more sales and make more money, are you in or in!

Look buddy, I want your best secret close, hot tip, or something that I can use today to close my sale. No problem Miss or Mr. Just follow the basics of selling with every single customer and I know for sure just like knowing the Patriots are the best NFL team ever, that if you execute the basics everyday, just like pros do, which is blocking, tackling, running, passing, kicking, team plays and a fabulous attitude, I know for sure that you will sell more, close more, net more, profit more, and more success will follow you right to the bank. Can it be that easy, yes, easy comes to you when you are good. So let’s look at closing for a quick few lines ok.

Closing is when you do something positive that is leading your prospect through the sales process. Every time your prospect says yes to you or you get them to say, that’s a minor commitment towards the ending commitment when you finally ask for the sale. George, when is the best time to ask for the sale? The best time to ask is when you have built the value higher then the price in the prospect’s mind, not your mind, but their mind. One of the easiest closes to use is the Summary close which is like a designed play in sports, but what about the trick play’s or closes’, I don’t know any, though my Lost Key Close seems so secretive and tricky, if you email me or FB for a friend request, I will give you the close on one of my videos, it’s Bat Crazy good, cray - cray if you ask me. Did I just say that? Yes.