Houston Dentistry Volume 4 Issue 1 2019 HOUSTON ISSUE 1 DE | Seite 13

Marc Fowler is the founder of
Bullseye Media in McKinney,
Texas. Since 2006, the team
at Bullseye Media has pro-
vided website design, video
and online marketing for den-
tal practices across the U.S.
and Canada. Learn more at
BullseyeDental.com.
9)   Collect patient reviews for your
sleep practice. Google, Yelp and Face-
book reviews are the most important. If
you use a patient reminder system that
sends out automated requests for
reviews, change the default message to
request reviews on these sites. Reviews
on public websites are far more valuable
than those on your reminder system’s
proprietary platform.
Implementing these 11 steps will not only
increase your visibility and build your
brand as a sleep provider, they will also
go a long way towards positioning you as
the go-to authority for sleep apnea treat-
ment in your target market.
To learn more about developing an effec-
tive sleep brand, and marketing your sleep
practice, visit DentalSleepMarketing.com.
10) Create a YouTube channel. After
Google, the next largest search engine is
YouTube. Cisco estimates that by 2021,
82% of all internet traffic will be video.
The practices that embrace video early on
will have a significant competitive advan-
tage. The doctors who don’t integrate
video into their marketing efforts now
will be left trying to play catch-up.
11)   Print sleep apnea brochures to
place throughout your practice.
Include your new logo, tracking phone
number, and sleep website address on
the brochure. A well-executed brochure
will act as a conversation starter, educate
patients, and make it easy for them to
refer others to you.
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