Agentic Hospitality’ s MO is clear: Turns guest intent into hotel revenue. It’ s a simple game plan but takes a lot to get the ball across the goal line. Agentic Hospitality is trying to do something that up to now has been a challenge: help hotels meet the guest first before intermediaries even enter the picture.“ Not every interaction leads to a funnel step and that’ s the point,” said Brad Brewer, founder and CEO of Agentic Hospitality, which delivers context-aware touchpoints throughout the journey, adapting to what the guest needs,“ not just what the site wants,” he added. Agentic’ s travel-centric Model Context Protocol( MCP) Adapter connects siloed systems— CRS, PMS, POS, CRM, loyalty, web analytics.“ Hotels can build |
an AI-native commerce layer that answers questions, fills carts and applies perks inside their own ecosystem,” Brewer |
said. It’ s pretty clear that in the long run, AI will become the default layer, where travel preferences will be set once, |
Brad Brewer, founder and CEO, Agentic Hospitality
and the web will adapt around them, where every rate, room, local activity and perk will be filtered through persistent, personalized logic.“ Hotels that act now can anchor that experience in their own AI stack. Those that don’ t will hand off the guest journey to third parties,” Brewer said. A brave new world, indeed.
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Reeco |
Find them @: reeco. com |
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Reeco is solving one of the hospitality industry’ s most needling and fragmented workflows: Procure-to-pay( P2P), which is the end-toend business process for managing the procurement of goods and services. To do so, Reeco is embedding AI at its core, explained its co-founder and CTO, Omri Shalev. The platform’ s accounts payable automation module uses optical character recognition and machine learning to extract, validate and auto-code invoices, learning over time to reduce |
errors and approvals. Reeco also connects real-time inventory data with recipes, prices and |
vendor catalogs, which allows hotels to identify waste and overstocking and optimize |
Omri Shalev, co-founder and CTO, Reeco
food costs at the menu level.“ For hotels, the value is both operational and financial: tighter
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58 hotelsmag. com Sept / Oct 2025 |