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SEPTEMBER 2013 VOL . 47 , NO . 7
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SPECIAL REPORT
Today ’ s CEO p20
Leaders of hospitality companies today can ’ t be just good — they need to be great . And they need to excel at a never-ending to-do list that includes everything from crafting a strategy that generates buy-in from the board of directors and hotel staff alike to being a branding genius and a social media whiz .
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Creating Hospitality AFFINITY Premium Porcelain |
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DESIGN
Capella Georgetown p28
Capella Hotel Group wanted the perfect site for its first U . S . Capellabranded hotel , and the company found it in Washington , D . C .’ s historic Georgetown area . Not only does the property border the C & O Canal and offer picturesque views of nearby monuments , inside guests can enjoy an environment that feels like an elegant private home .
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PIPELINE
Latin America p47
The region is about more than just a booming Brazil . Burgeoning middle classes in several Latin American countries are traveling beyond their own borders , and hoteliers who once catered almost exclusively to guests from other parts of the world are now drawing business from closer to home .
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Villeroy & Boch S . à . r . l . · Hotel & Restaurant 330 , rue de Rollingergrund · 2441 Luxembourg Tel .: + ( 352 ) 46 82 11 · Fax : + ( 352 ) 46 90 22 E-mail : info . hr @ villeroy-boch . com |
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www . villeroy-boch . com / affinity |