automatically calibrating resistance, seat ergonomics, bespoke routines, past training metrics, and personal entertainment preferences. This creates effortless continuity, ensuring that whether someone is working out at home, at their local club, or halfway around the world in a luxury hotel, they experience a familiar, intuitive and precisely tailored training environment.
HOTELS: How are you seeing hotels rethink their fitness and wellness spaces and what do you think the hotel wellness experience will look like five years from now? Manaresi: Hotels are undergoing a structural shift away from generic, one-size-fits-all workout rooms toward versatile, multi-dimensional environments centered on personalization and variety. Hotel wellness centers are moving away from rows of static cardio machines in favor of dynamic, open functional spaces designed for social movement, group sessions and recovery. In parallel, inroom wellness has gained extraordinary momentum, with properties introducing premium suites fitted with design-led equipment, such as the Technogym Bench. Five years into the future, the hospitality wellness experience will become deeply intelligent, proactive and preventative. We envision interconnected environments where real-time physical assessments intuitively adapt the property’ s amenities to the traveler’ s physiological state. fitness beyond rigid, generic workout plans into an era of adaptive, data-driven health guidance. We have positioned AI at the heart of our platform through the Technogym AI Coach and technologies such as Technogym Checkup, a comprehensive diagnostic gateway that evaluates things like physical performance and cognitive ability in just a few minutes. The Technogym AI Coach then contextualizes these diagnostic insights alongside the individual’ s long-term goals and immediate state of fatigue to curate a dynamic precision program. Rather than following a static regimen, the system recalibrates each exercise in real time, adjusting workload, volume, tempo, and rest intervals based on how the guest is performing at that exact moment.
HOTELS: What does the combination of AI, connected equipment and guest data make possible that simply wasn’ t possible in a hotel fitness center 10 years ago? Manaresi: A decade ago, hotel fitness centers operated as passive environments made up of isolated machines that offered no context on who was exercising or how effectively they were training. Today, the convergence of artificial intelligence, connected hardware and biometric intelligence enables precision training. We can now prescribe an individualized training experience that responds directly to a guest’ s travel fatigue, daily schedule and specific athletic goals, guiding every movement with scientific rigor.
HOTELS: What is the potential for wellness seen through the lens of a revenue driver? Manaresi: From an economic perspective, the greatest upside lies in moving beyond the view of fitness as an overhead cost and transforming it into an active commercial engine. Properties can unlock incremental revenue through premium wellness room tiers equipped with dedicated fitness amenities, curated diagnostic assessments and specialized health retreats. Furthermore, forward-thinking operators are leveraging their wellness spaces to engage the surrounding local community, offering club memberships, for example, to nearby residents and corporate clients. This approach broadens the property’ s customer base and creates steady, year-round revenue streams that remain resilient regardless of seasonal fluctuations in hotel occupancy.
HOTELS: AI is rapidly changing how consumers approach their health and fitness. How does the Technogym AI Ecosystem tap into this and engage fitness from a new vantage point? Manaresi: Artificial intelligence has propelled
Enrico Manaresi, global head of communications, Technogym
Technogym’ s digital ecosystem allows guests to access customized workouts, track their activities and connect their fitness routines across personal devices.
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