EXECUTIVE Q & A
WELLNESS CHECK
Technogym champions a total wellness solution approach.
HOW TECHNOGYM IS EQUIPPING TODAY’ S HOTELS— ONE PIECE OF EQUIPMENT AT A TIME.
Wellness in hospitality continues to have its moment. And it’ s not going anywhere. In some spaces, a great wellness routine is as important as a great night’ s sleep or a shower’ s water pressure. For hotels, that means fitness is evolving beyond simply providing a gym with a collection of equipment. Technogym, an Italian maker of high-end fitness and wellness equipment, is helping properties create more personalized, connected wellness experiences that extend throughout the guest journey. Its digital ecosystem, for instance, allows guests to access customized workouts, track their activities and connect their fitness routines across Technogym-equipped facilities and personal devices. Here, Enrico Manaresi, Technogym’ s global head of communications, reframes wellness for today’ s traveler and explains how Technogym is helping to deliver it.
HOTELS: Wellness has become a much bigger part of the hotel guest experience. How is Technogym helping hotels move beyond the traditional fitness center and make wellness part of the overall guest journey? Manaresi: Wellness is no longer just an optional amenity or an afterthought; it has evolved into a global megatrend and a decisive lifestyle driver for consumers worldwide. Today’ s travelers actively choose their accommodations based on the depth, authenticity and quality of the wellness experiences on offer. To meet this fundamental shift, Technogym champions a total wellness solution approach. We partner with hoteliers to transcend the outdated concept of an isolated gym by embedding wellness seamlessly across every touchpoint of the guest journey. It encompasses an integrated ecosystem of digital platforms, interior design consulting, staff training and curated programming. Through this comprehensive model, wellness informs the entire guest stay, extending naturally from dedicated wellness suites and revitalizing outdoor spaces to sleep recovery protocols and mindful food-and-beverage pairings, turning wellness into a signature differentiator for the brand.
HOTELS: How does Technogym’ s technology and connected equipment tailor a fitness or wellness experience to an individual guest, even when that guest is staying away from home? Manaresi: The cornerstone of delivering a tailored wellness journey is the Technogym Ecosystem, our open and connected digital architecture that bridges smart equipment, mobile applications and cloud intelligence. When a guest arrives at a partner property, travel no longer disrupts their personal training routine. By simply signing in with their personal Technogym ID via their smartphone or wearable, guests instantly connect to any Technogym equipment, whether in the central fitness facility or within their private suite. The equipment immediately recognizes their profile,
46 hotelsmag. com Oct / Nov 2026