Ambiente 2027 will take place January 29 to February 2, 2027, at the Messe Frankfurt exhibition center in Frankfurt, Germany, with a spotlight on home and office furniture, textiles, lighting, surfaces and more. Together with its sister trade shows Christmasworld and Creativeworld, Ambiente forms the largest sourcing platform outside China. Here, Thomas Kastl, director of Ambiente Dining, Messe Frankfurt Exhibition GmbH, offers his take on why this is a can’ t-miss event for hospitality decisionmakers, what’ s new in 2027 and how visitors can make the best use of their time. HOTELS: There is no shortage of industry events. Why should Ambiente in Frankfurt be on a must-visit list in 2027?
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Kastl: Two words: unique overview: Ambiente offers hospitality decision-makers the opportunity to look at the entire guest experience in one place and from an international perspective. From professional tabletop and HoReCa solutions to furniture, lighting and interior concepts, we bring together the different elements that make hospitality work— functionally and emotionally.
HOTELS: Why is the trip to Frankfurt worthwhile for U. S. and other international hospitality buyers? Kastl: Frankfurt is about finding new suppliers, ideas and partners for future projects. It is about getting a concentrated view of where international hospitality is heading. Buyers find an exceptional breadth and depth of products— in every price segment and level
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of quality— alongside suppliers and expertise from around the world. For U. S. buyers, this is an opportunity to discover partners they may not encounter at home. And timing matters: Ambiente opens the international trade show year in January, while other key hospitality industry shows follow in March and May.
HOTELS: Ambiente is reorganizing its Dining offer for 2027, bringing premium tabletop brands and HoReCa suppliers closer together in Hall 12.1. What does this change mean for hotel and F & B buyers? Kastl: The new structure reflects how professional buyers actually source today. We are bringing Table Select and HoReCa together, creating greater density, clearer orientation and valuable synergies for hospitality buyers
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looking for premium tabletop and professional solutions. The line-up includes names such as Rosenthal and Fiskars, with brands including Georg Jensen, Waterford and Wedgwood, alongside Bonna, BHS tabletop and Villeroy & Boch.
HOTELS: The interiors market remains challenging, yet product groups like Interior Design and formats like Interior Looks continue to develop positively at Ambiente. What is driving this resilience? Kastl: The demand for distinctive hospitality spaces and reliable project partners remains strong. Against this backdrop, the strong presence of leading design brands at Interior Looks is particularly encouraging. In Hall 3.1, the curated brand area brings together high-quality
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42 hotelsmag. com Oct / Nov 2026 |