Leif Jägerbrand , the founder of Atomize , cut his teeth in a field that was fully automated in its approach — adtech . Imagine , then , when he learned that hoteliers set room rates manually : he was shocked . So , he started a revenue management system of his own that he believed fit the contours of the 21st century . The core focus of Atomize , which was founded in 2016 , lies in maximizing revenues and profitability for hotels by automatically setting optimal room rates . Atomize embraces AI and machine learning , analyzing large datasets to make more accurate pricing |
Alexandra Fjällman , CMO , Atomize
recommendations , learning from patterns and improving over time . “ Atomize excels in automating pricing strategies and optimizing rates in realtime without the need for constant manual intervention ,” said Alexandra Fjällman ,
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CMO of Atomize . Removing meddlesome humans is not the idea ; in fact , Atomize uses a mobile-first approach for hotel managers on the go . Atomize ’ s RMS platform , Fjällman said , is designed to grow with the hotel , leveraging machine learning |
that continuously learns from market conditions . “ Real-time pricing optimization can adjust room rates dynamically and in real-time based on market demand , competitor prices and other external factors ,” she said . “ It ’ s becoming essential .” |