HotelsMag October-November 2024 | Page 56

TECHNOLOGY
➌ FLYR Hotel partners : 2,000 + HQ : San Francisco

As chief advisory officer for FLYR for Hospitality , the hospitality line of business at FLYR , Andrew Rubinacci ’ s job may sound simple , but it ’ s one of mass complexity : how do you amplify customer commercial performance ? Luckily , Rubinacci has a wealth of hospitality experience to draw from , with multiple years spent at companies including Aimbridge Hospitality and Omni Hotels & Resorts . He ’ s seen how the practice of revenue management has evolved to where it is today , which is to say “ professionalized .” There are hotels that are still using Excel

Andrew Rubinacci , chief advisory officer , FLYR Hospitality
spread sheets , but it ’ s come a long way since . “ Profitability and revenue are not the same thing . My mission statement is to drive profitable revenue ,” Rubinacci said . FLYR prides itself on its adoption of AIpowered decision intelligence
as a method to do so . “ Before AI , nothing had really changed — as an industry we have had pretty static algorithms for 30 years ,” he said . FLYR uses AI from the ground up , able to slice and dice data across multiple hotels . Before the end of the
year , it said it will be able to use natural language . “ When revenue management systems started it was a revolution ; since then , it ’ s been an evolution ,” Rubinacci said . “ Now , we can do things we couldn ’ t even contemplate .”
➍ RoomPriceGenie Hotel partners : 2,500 + HQ : Steinhausen , Switzerland

RoomPriceGenie is the ultimate family business . Not that it ’ s been passed down through generations ; no , the impetus for it was a son seeing fault in his dad ’ s business . When Ari Andricopoulos , founder & CEO of RoomPriceGenie , visited his father ’ s Bed & Breakfast in England , he noticed that the pricing wasn ’ t quite right : empty rooms or rooms filling up too early at too low of a price . Andricopoulos traded trading algorithms for financial markets for hotel revenue management and increased revenue by more than $ 50,000 in the first year at his

Thomas Landen , CMO , RoomPriceGenie
dad ’ s establishment . What a good son ! RoomPriceGenie is built for independent hotels with a mission to bring the best possible pricing with the least possible work . “ With evolving technology , lower PMS
integration costs and affordable SAAS models , revenue management technology is now accessible to more hoteliers ,” said RoomPriceGenie CMO Thomas Landen . “ As systems become more user-friendly and
automated , hotel owners no longer need to invest significant time learning complex strategies . Instead , automated systems handle much of the work and make revenue management accessible to all hoteliers .”
54 hotelsmag . com Oct / Nov 2024