Collective Retreats ’ Nimmo Bay Wilderness Resort in Canada includes a floating wellness dock . |
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THE PARTNERSHIP MAKES AUTOCAMP AND THE HILTON AFFILIATION MORE ATTRACTIVE TO POTENTIAL DEVELOPERS
– BRYAN TERZI , CMO , AUTOCAMP
resources via pull-chain showers , low-flow toilets , faucets that automatically shut off , low-level lighting
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and a towel-reuse program . Rechargeable USB battery packs are used in guest tents in lieu of electricity and Rivian Waypoints electric vehicle charging stations are available at select locations .
Unlike AutoCamp , one feature not offered at any Under Canvas property is WiFi . Gaghen said most guests stay for two or three nights , with some staying upwards of five nights and others spending a few nights at multiple camps , particularly in what it terms its five “ Grand Circle ” camps in Arizona and Utah , where the properties have earned certification from DarkSky International , which seeks to preserve and protect nocturnal skyscapes .
A DIFFERENT LOOK The alliances have provided a pathway for the hotel chains to enter a universe largely
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dominated by companies founded and nurtured by individuals — many with career roots in traditional hotels — who were looking to expose guests to a different way of experiencing a destination . Collective Retreats is one such entity . CEO Peter Mack founded the Colorado-based company in 2015 after serving as VP of product innovation at Tough Mudder , a lifestyle , events and media company , and following more than a decade at Starwood Hotels and Resorts .
Preferring to call the sector “ nature-based hospitality ,” Mack sees it increasingly becoming a significant growth vehicle for the lodging industry . “ This trend is not only attracting more guests who seek a connection to nature , but it is also drawing the attention of a growing number of investors and institutional players ,” he said . “ The sector aligns with
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A tent accommodation at Collective Vail - a Retreat at 4 Eagle Ranch .
broader lifestyle trends and responds to evolving customer desires , particularly the need for experiences that go beyond what traditional hotels can offer .”
A certified B-Corp ., the company is owned by Mack with third-party stakeholders that are a mix of real estate , venerable growth and hospitality investors . Among these are Fireside Investments , Outdoorsy , Altos Ventures , First Round Capital and
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32 hotelsmag . com Oct / Nov 2024 |