|
these experiences worthwhile investments .”
“ The need to disconnect from our fast-paced , demanding and digital lives in order to maintain mental and physical health is becoming increasingly more apparent ,” said Gaghen . “ Our national parks and remote , destination / recreational areas are a spectacular asset that travelers around the globe are seeking to experience , but not at the cost of comfort .” Under Canvas has made it a focus to refine its offerings and not sacrifice high-end and hotelstyle amenities , just because of the rustic settings .
Bringing accommodations to modern-day hinterlands takes strong financial support . A new Under Canvas location can cost up to $ 25 million to build out . Gaghen acknowledged KSL Capital as “ a great partner ,” not only in providing equity capital to fund new locations but by also delivering “ significant market and operating knowhow ” based on depth of
|
The entrance to AutoCamp Zion . Photo credit : Matt Kisiday
experience in the travel sector . Blackstone also has been a lender to Under Canvas .
Funds also are re-invested into existing locations and the CEO said Under Canvas expects to open up to three new locations per year going forward .
All Under Canvas locations are seasonal , although much of the infrastructure remains in place . This includes the camps ’ main lobby tents , where guests enjoy communal space and house F & B operations , as well as structural elements and utilities related to en-suite bathroom tents .
“ At ULUM , we do offer a permanent , temperaturecontrolled lobby lounge that assimilates organically into its surrounding environment with floor-to-ceiling , foldingglass panels that open to a cascading verandah , framing the unencumbered desert and national park views , and adjacent Looking Glass Arch ,” said Gaghen . The lobby lounge
|
incorporates guest check-in , a small boutique area , relaxation space , full-service restaurant and houses an espresso and smoothie bar . ULUM Moab also offers hot and cool dipping pools , outdoor showers , yoga deck and games area .
ULUM is Under Canvas ’ luxury brand , which offers all-suite accommodation tents and amenities that would be at home in a luxury-hotel setting . Included are Turkish cotton Parachute linens and
Looking through the lobby at AutoCamp Joshua Tree . Photo credit : Matt Kisiday
|
TRAVELERS ARE LOOKING FOR NEW AND UNIQUE EXPERIENCES TO RECONNECT WITH NATURE
– LAURIE BLAIR , VP , HEAD OF
GLOBAL MARKETING , HYATT
HOTELS CORP .
robes , West Elm furnishings , en-suite bathrooms with rain shower , Aesop bath products and specialty programming , including things like morning yoga or sound-bowl meditation .
Under Canvas conserves
|
||
Oct / Nov 2024 hotelsmag . com 31 |