NEW EDITION
Available in digital format .
A must read for all hotel owners , investors and asset managers .
The third edition of Hotel Asset Management : Principles & Practices is the most comprehensive to date and includes twenty-one informative articles representing the collaborative work of 36 industry professionals — all experts in their areas .
The book is divided into four sections that address : foundations and processes of asset management , real estate and the physical asset , contracts and legal aspects of asset management , and planning and executing the hotel investment .
Topics include :
� Channel Management : OTA ' s and the Rising Cost of Customer Acquisition
� Evaluating Franchise and Chain ������������������
� Managing Technology from the Hotel ������������������
� Key Legal Issues : the Battle for Control
� Risk vs Reward : A Lender ' s View of Hotel Investment Trends
� The Art of the Capital Structure
� Everything You Wanted to Know about Hospitality Valuation and Techniques , But Were Afraid to Ask
� Buy Hold Sell Analysis
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