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Canopy Central , the brand ' s lobby area |
Hilton Worldwide debuted its lifestyle brand , Canopy by Hilton , in a hot tourist destination that the company says is an even hotter lifestyle destination : Reykjavik , Iceland . “ We wanted to take the emphasis off building capital-intensive , high-design hotels and instead focused on creating |
a comfortable stay with local touches and more included value ,” the company says .
Touches at the Canopy by Hilton Reykjavik City Centre , which opened in July , include natural design materials in a gray and blue palette , reflecting the island ’ s dramatic landscape ; guestroom music
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boxes that play an Icelandic lullaby ; complimentary bicycles ; and more casual breakfast offerings – either in the lobby or delivered via bag to the room . Next up for the brand : Dallas , Washington , D . C ., Portland , Oregon , and Bethesda , Maryland , all scheduled for 2017 . |