Urban Boutique Concept
®
Best Western ® Hotels & Resorts vībrant and stylish upper midscale boutique brand Innovative • Cost-Efficient • Urban Design
BUSINESS MODEL
• Cost-effective to build and operate
• Flexible design specifications
• Designed for operational efficiency
• Highly profitable
• Offering development incentives for the top 50 U . S . markets
PROTOTYPE
• Minimal 9,000 sq . ft . urban footprint
• 101 value engineered guestrooms in 5 stories
• Spacious multi-functional lobby with revenue producing zones
• Lobby bar or rooftop bar
• Cafe area - Premium coffee and food offerings
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