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BLANCO PROFESSIONAL BECOMES B . PRO
( From left ): Egon Kofler , CEO of Blanco Professional , and Dr Johannes Haupt , CEO of the Blanc & Fischer family holding , present the new , fully independent brand image for B . PRO .
Blanco Professional is set to operate under a new name from October 2021 . The new name B . PRO represents future-oriented brand positioning and encompasses both the company and its products . The short , concise brand name interlinks the company ’ s positive , forwardthinking self-conception with its origins .
“ We ’ re doing precisely the right thing at the right time by making the changes now ,” affirms Dr Johannes Haupt , CEO of the BLANC & FISCHER family holding . “ We repositioned the B . PRO GROUP during a period which caused many upheavals . We ’ re now using the economic recovery to our advantage . THE B . PRO Group is starting out as a lean organisation with a new , completely separate image . We ’ re looking forward to its launch at the international hospitality trade fair Host in Milan . I ’ m positive that B . PRO will fire enthusiasm among customers .”
MARTIN ZOUHAR APPOINTED NEW EXECUTIVE VICE PRESIDENT SEB PROFESSIONAL PCM AND HOTEL AT WMF
Martin Zouhar has taken over as new Executive Vice President SEB Professional PCM and Hotel ’ of WMF ’ s coffee machine and hotel business and is thus responsible for the WMF , Schaerer , Curtis and HEPP brands in the Professional Business . With its brands , WMF is one of the world ’ s leading manufacturers of fully automatic coffee machines and a premium supplier in the hotel business . Zouhar Most recently held the role of executive vice president in charge of Groupe SEB ’ s markets in North and Central America . “ I am delighted that we have gained Martin Zouhar , a proven strategist with a great deal of experience in the international arena , whom I know well and hold in very high esteem from my work on the Executive Committee of Groupe SEB . Under his leadership , we can continue our ambitious growth course in the coffee machine and hotel business at an international level ,” says CEO Oliver Kastalio .
Martin Zouhar , new executive vice president SEB Professional
PCM and Hotel at WMF
November / December 2021 hotelsmag . com 133