HoReCa hotspot, featuring leading international brands such as Bonna, Nachtmann, Spiegelau and Villeroy & Boch. This year, the HospitalityAcademy expands with a curated product showcase designed by Westwing, Europe’ s leading online interior and lifestyle platform. Marking the 10th time we put HoReCa center stage at Ambiente Dining, we are shifting the spotlight to the often overlooked“ Back of House” segment with a dedicated special presentation in the Galleria called“ Spot on Back of House,” supported by a new matchmaking format to bring the right buyers and suppliers together. And with the Hotelier’ s Day on Saturday, we offer a tailor-made program for decision-makers across the hospitality sector. In addition, the new lecture line-up at the Interior Design |
& Architecture Hub in Hall 3.1 addresses everyone involved in furnishing and equipping hotels, restaurants, and other hospitality spaces.
HOTELS: Ambiente has built a strong reputation in the hospitality sector with its Dining offer. What is driving the growing focus on interiors? Kastl: Because dining is never just about food; it is about atmosphere, design and creating memorable guest experiences. That’ s why we have developed Hospitality Interiors as a dedicated offering. In Hall 3.1, the curated Interior Looks showcase brings together high-quality furniture and interior brands. Our Ambiente Designer 2026, Katty Schiebeck, will stage the new Interior Design & Architecture Hub, creating an immersive space where
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hospitality design, material innovation and business opportunities converge.
HOTELS: Networking and business matchmaking seem to play a bigger role than ever. What are you offering in this field? Kastl: Networking and matchmaking have become key. We are introducing a new digital matchmaking platform, directly integrated into our ticketing system. It connects visitors and exhibitors from the moment they register, year-round. Combined with our LeadSuccess tool, every contact becomes measurable and actionable. On site, tailored matchmaking formats complement this digital layer. The result: fewer coincidences, more relevant strategic encounters.
HOTELS: Beyond products and presentations, what truly sets Ambiente 2026 apart for hospitality professionals?
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Kastl: What makes 2026 stand out even more is the way we combine inspiration and business with knowledge and networking, enabling our visitors not only to discover products but also to forge the partnerships that drive their business forward.
HOTELS: If you had to summarize the Ambiente experience for hoteliers in one Message, what would it be? Kastl: Ambiente HoReCa and Hospitality Interiors together form the most complete international platform for the hospitality sector. From the kitchen to the guestroom, from functional solutions to inspiring design, everything comes together in Frankfurt once a year. Above all, Ambiente is where decision-makers secure their trusted partners, fresh ideas and resilient networks they need to navigate an uncertain market with confidence.
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November 2025 hotelsmag. com 43 |