When it comes to consumer goods trade fairs, none is more important or bigger than Ambiente, February 6-10, in Frankfurt, Germany. The fair showcases a variety of products for different living spaces and style directions and focuses on different themes, including sustainability, lifestyle and digital expansion. In this Q & A, Thomas Kastl, director of Ambiente Dining, offers an update of this upcoming show, what it means for the hospitality industry and why it’ s a mustattend event for hoteliers. HOTELS: Ambiente is often described as the world’ s largest stage for dining innovation. What makes 2026 particularly relevant for the hospitality Industry? Kastl: For decision-makers in the hospitality industry, Ambiente 2026 offers a more
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comprehensive portfolio than ever before. At the heart of this development are two pillars: the Special Interest HoReCa and the growing field of Hospitality Interiors. The HoReCa offer is centered in Hall 11.0 and extends into other dining halls via the HoReCa labeling. Hospitality Interiors are located in Hall 3.1. Here, Interior Looks is another curated brand area at Ambiente, successfully launched this year and continued in 2026 due to strong demand. It showcases high-quality furniture and interior solutions tailored to the hospitality and contract business sectors, with a strong focus on design, craftsmanship and new international business contacts. With our new Ambiente Projects, we highlight our second strong pillar alongside retail: a dedicated platform that bundles the fair’ s |
diverse offer for commercial end-users in the hospitality and contract business. It brings together HoReCa, Hospitality Interiors and Contract Business, complemented by new formats such as Back of House, Interior Looks, and the brand new Interior Design & Architecture Hub. Together, these elements broaden the perspective to cover the entire hospitality journey with unmatched breadth and depth.
HOTELS: Hospitality professionals are increasingly looking for expertise and reliable partners. How does Ambiente respond to that? Kastl: Hospitality professionals need more than just products: They are looking for expertise, inspiration and, above all, reliable partners. That is exactly where Ambiente steps in. With our new digital
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matchmaking, networking starts as early as the ticket purchase, ensuring that the right buyers and suppliers connect even before the fair begins. On site, formats such as the Hospitality Academy provide in-depth knowledge from international experts, while our LeadSuccess tool makes every business contact measurable and actionable. This combination of curated content, networking formats, and global reach ensures that hospitality decision-makers find both the knowledge and the trusted partners they need to move their projects forward.
HOTELS: What are the highlights awaiting the hospitality community at Ambiente Dining 2026? Kastl: First, all the amazing products and innovations by our numerous exhibitors. For us, Hall 11 is our dedicated
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42 hotelsmag. com November 2025 |