NOVEMBER 2018
Vol . 52 , No . 9
38
F & B
NABBING THE MEETING
Meetings and conferences make up a good chunk of business for many hotels . But groups can be fickle , opting for an offsite venue that promises a change of scenery . Clever hotel F & B directors and event managers keep group capture rates high by optimizing their venue options , embracing casual and authentic experiences , and focusing on culinary creativity . Not every hotel can build new spaces , but outside-the-box thinking can reveal otherwise ignored opportunities that make quick fixes .
DEPARTMENTS
7 EDITOR ’ S DIARY Taking risks
10 TRENDING
Marriott ’ s loyalty plan
Luxury misconceptions
Conley ’ s new idea
44 DESIGN
Paris ’ Hotel Lutetia
49 SALES AND MARKETING
Google ’ s pricing tool
53 SUPPLYLINE
56 PRODUCTS
64 LAGNIAPPE Marco Novella , The Lanesborough , London
2 hotelsmag . com November 2018