Imagine a room full of data points, where, like a middle-school dance, no one talks to one another. That is one of the challenges when it comes to data, explains Robert Matsuoka, chief technology officer at Duetto, which, through its tools, helps hotels drive revenue and maximize profitability.“ Every hotel sits on a mountain of data— booking pace, market demand, guest segmentation, competitive pricing— but most of that data lives in disconnected systems that don’ t talk to each other,” he said.“ The result is that revenue decisions still get made on gut feel or stale spreadsheets.” Without data, you are just another person |
with an opinion.“ Data matters because it replaces guesswork with precision,” Matsuoka said. Duetto takes an open-platform approach in order to achieve this, integrating with over 40 property management systems, channel managers and BI tools,“ so that revenue strategy |
is built on a hotel’ s complete data picture, not a partial one,” Matsuoka said. Consider its GameChanger tool: It sets real-time rates based on room types, booking channels and customer segments, rather than rigid BAR-based models. Greater revenue is |
Robert Matsuoka, chief technology officer, Duetto
complemented by cost savings through automation.“ The net effect is more revenue captured per available room, less labor spent on low-value tasks, and pricing decisions grounded in real-time market signals rather than yesterday’ s numbers,” Matsuoka said.
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Otelier |
Find them @: otelier. io |
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If data were an element, it would be gold, according to Jason Freed, hospitality data evangelist at Otelier, a data platform that gives hoteliers a 360-degree portfolio view.“ It should power every decision across hotel operations and ownership,” he said. In“ Any Given Sunday,” Al Pacino’ s character gives the iconic“ Game of Inches” speech, emphasizing that success comes down to fighting for small margins. Each day, hotels fight for those margins, which data can help expand.“ Data helps keep a hotel business sustainable for the long term by continually improving the guest experience and protecting profitability,” Freed said.“ It gives teams a |
clear understanding of their business and the ability to adjust operations accordingly across every department.” Otelier centralizes and normalizes data from disparate systems, giving hoteliers a full view of their business. In Freed’ s estimation, it comes down to visibility.“ With |
clean, accurate data, teams can operate more efficiently by automating back-office tasks, building more reliable budgets and forecasts and turning data insights into operational enhancements,” he said.“ With visibility across [ departments ], hoteliers can make incremental |
Jason Freed, hospitality data evangelist, Otelier
improvements across operations that ultimately drive both revenue and profit.” Otelier is also leveraging AI in its BI. Within IntelliSight, AI enables hoteliers to query their data and build charts and dashboards using natural, conversational language.
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