TECHNOLOGY
DATA MATTERS
HARNESSING DATA IS THE EASY PART. UNLOCKING IT IS THE KEY.
By DAVID EISEN
D
ata is everywhere, but making it actionable is what makes data matter. In the hotel industry, data is key: helping properties not only know their guests better but also understand how to run their hotels at an optimized level. Better data enables better revenue management by analyzing demand patterns, allowing hotels to optimize pricing and maximize occupancy. Operational efficiency also improves when data is used to forecast staffing needs, manage inventory and streamline services. Additionally, data-driven insights support targeted marketing campaigns, helping hotels reach the right customers at the right time. In the end, it should translate into better profit. HOTELS Magazine highlights five companies that are unlocking the data door and making hotels smarter.
64 hotelsmag. com May / June 2026