HotelsMag May/June 2025 | Page 67

700 partners.“ The future of the hospitality industry is in the cloud,” said Pratt.“ A cloud PMS provides a centralized source from which to pull data across one or more properties, which is a critical feature for successful AI application. With AI, we can look at hundreds of micro-segments to provide an intelligent offer to guests based on behavioral data collected.”
Tanya Pratt, VP of strategy and product management, Oracle Hospitality
Cloudbeds
HQ: San Diego
Find them @: cloudbeds. com

Cloudbeds sounds like an ethereal, welcoming sleep product rather than a robust PMS, but it’ s the latter that has put it on the map with a global portfolio of partner hotels.

Now more than a decade in the making, Cloudbeds began as a " back of the napkin " idea by its co-founders, Richard Castle and Adam Harris, who while traveling in Brazil
realized the difficulty in booking local accommodations. From serviette to a company with 650-plus employees across more than 40 countries. Harris, who is CEO, views the PMS as the hotel’ s central hub of operations, a system that should facilitate the seamless flow of information, while supporting and enhancing other technologies through open APIs. Also, easy to use:“ Users shouldn’ t spend excessive time searching for functions; instead, the system should allow them to instinctively locate reservations or guest information,” he said. Good UX is paramount and Cloudbeds has put time into understanding how customers actually use the system.“ This research informs our design, ensuring that the system is intuitive and easy to navigate,” Harris said, calling Cloudbeds“ obsessed” with optimizing
and automating hospitality workflows.“ The goal is to minimize the steps required to move from point A to point B,” he said. AI is now becoming more embedded in the process. Cloudbed users can ask simple, human-phrased questions and receive useful answers.“ Intelligence that improves our customers’ hospitality businesses is here and more is coming,” Harris said.
Adam Harris, CEO, Cloudbeds
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