Conferences and banquets are back in full swing after taking a severe beating during the pandemic , the preference now for face-to-face meetings and networking , which has resulted in the dramatic recovery of this formerly depressed revenue stream . There has been a shift in preferences , with an increased demand for bespoke events in unique and spacious venues , preferably outdoors , when it can be accommodated . Attendees and planners have been exploring new experiences , including collaborative set ups , unconventional seating styles and elevated F & B offerings . These new trends have been changing the way conferences
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and banquets are held . Traditional ballroom settings have become less popular and clients are looking for more informal and collaborative spaces .
There ’ s been a significant demand for flexibility in menu options , noted Nicholas Demasi , SVP of restaurants , nightlife and F & B at SH Hotels & Resorts . People are generally more conscious of their health and wellness routines , even in professional spaces , which have led to expectations that conferences and banquets offer food and drinks that align with their dietary preferences .
“ Menu items have undergone notable changes , with an emphasis on wellness and customization ,” Demasi said .
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“ We are consistently seeing an increase in clientele seeking alternative or restricted menus and don ’ t want to compromise on taste .”
ON THE MENU The focus on wellness has created the need to incorporate
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this trend into F & B as well , say planners . There ’ s renewed interest in plant-based menus and offerings that provide choice , whether focusing on dietary needs , health-forward eating or energy-boosting breaks and creative beverage offerings that extend beyond
F & B spread at an event at a Hilton hotel .
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90 hotelsmag . com May / June 2024 |