HOTEL OWNER NEWCRESTIMAGE SEES THE VALUE IN ALTERNATIVE-HOSPITALITY INVESTING AND IS TAKING A BIG SHARE IN A GHOST KITCHEN OPERATOR OUT OF SINGAPORE .
by JEFF WEINSTEIN , EDITOR IN CHIEF
this simple , easy and currently no upfront costs .”
Patel adds that many TiffinLabs operators have achieved dramatically higher revenues and better margins , such as four-fold increases in delivery and on-premises income , and 30 % increases in overall profit .
Here are more details from Patel about how TiffinLabs works with hotel companies :
What does a typical hotel have to invest to get started and again what is the expected ROI ? No initial investment other than inventory – the only cost would be any additional inventory required to launch the virtual brands .
Does TiffinLabs charge a fee for installation , or does it partner and do a revenue share with hotel operators ? There are no onboarding fees . So , the only costs to activate and support are the inventory and then a revenue share based on local delivery and on-premise sales .
PM Hotel Group , Murphy Asset Management , Aimbridge Hospitality and NewcrestImage .
“ As hoteliers at our core , we look to fully integrate the solution throughout the hotel ’ s operations while limiting the level of experience in the F & B team ,” says Mital Patel , managing partner of NewcrestImage and now board member for TiffinLabs . “ So , our brands are integrated fully into in-room dining / pick-up , on-premises restaurants and even suite shops as well as delivery and pick up . And , our proprietary technology helps make
What are initial results from TiffinLabs hotel partnerships ? So far , results are strong with the support of the property owners and property leadership . In one hotel , TiffinLabs is driving more than 25 additional orders per day in combined delivery and on-premises orders while working within their limited operating hours and using their optimal staffing model .
What does a typical menu look like ? Menus are driven by TiffinLabs proprietary location analysis to help understand the local area and the needs of the property . It then works to align with the equipment already in place and the skill level of the property team . TiffinLabs supply chain then aligns with the property suppliers and current purchasing patterns . From there , it offers anything from healthy salads and bowls to burgers , and Indian and Asian inspired brands . One of the most popular menu items is the Phat Fingers Korean Fried Chicken – it ’ s in 10-plus locations so far .
How much space is required ? The Tiffinlabs solution works in spaces as small as 150 square feet and with minimal equipment . It has brands that work with convection ovens and speed cooking technology , as well as full kitchens . It operates its own kitchens in other markets , and it sells as many as 12 brands in less than 250 square feet . It optimizes the supply chain and support to work with limited storage to make it even easier .
May 2022 hotelsmag . com 23