TRENDING
NewcrestImage ’ s investment
in ghost kitchens
Shaun Smithson ( left ), Tiffin Labs cofounder and president of U . S . operations , is part of the culinary team of chefs who develop virtual restaurant brands for operating partners
Hotel investors are opening their minds and recognizing that there are opportunities to generate profit in adjacent hospitality spaces . One such hotel owner is Dallas-based NewcrestImage , which recently became the second biggest shareholder in TiffinLabs , a Singaporebased food technology company that is aggressively expanding its “ ghost kitchen ” food delivery-focused virtual restaurant brands to the U . S . hospitality industry . NewcrestImage would not disclose how much it invested or its expected return .
TiffinLabs , which has introduced numerous virtual brands across Singapore and Malaysia since its founding in 2020 , started its expansion into the U . S . in Dallas in 2021 and now operates in multiple additional cities , including Chicago , Detroit , Knoxville and Charlotte . By 2023 , it expects to have 1,000 digital storefronts globally and to be operating in 30 U . S . cities .
Hotel properties currently using the TiffinLabs concept operate under such brands as Hilton Garden Inn , Doubletree , Hyatt Place , AC Hotels , Courtyard by Marriott and Best Western . Operating partners in the U . S . include HP Hotels ,
22 hotelsmag . com May 2022