DESIGN
The Nest serves as a private rooftop wellness space with experience showers , a heated pool and the sauna nest .
Guests can literally hang out in the lobby ' s giant hammock .
Part of Downtown Camper ’ s playful nature : meeting rooms with games .
What ’ s the big idea ? “ We were inspired by some of the most recent ‘ super trends ,’ including the idea of ‘ back to basics ,’” says Peter Jangbratt , Scandic ’ s managing director Sweden . “ Over time , people ’ s standards have risen and life has become more complicated and cluttered . Now , we long for a simpler life ; we long to go back to nature .”
Jangbratt says Downtown Camper encourages an active lifestyle and a curious mindset . “ Our guest is an independent traveler who wants to explore the city in new ways , find the hidden gems and get to know the local community ,” he says . “ We want our guests to have a real taste of Stockholm and not just feel like a tourist during their stay .” So Downtown Camper brings nature and base camp sociality into the hotel , and takes guests outside to explore the urban jungle neighborhood . The notion is travelers , like hikers , also want a place to regroup their senses , chart their course for the next adventure and step outside ready for whatever may come their way .
The concept isn ’ t necessarily a novelty when seen as part of the movement among hotels to cater to young-at-heart , independent , curious travelers hankering to be part of , not just in , local streets . But as always , it ’ s the execution that makes the difference .
DESIGN DIFFERENCE Downtown Camper ’ s design bins the “ lobby as a social space ” idea slayed by first movers in
34 hotelsmag . com May 2018