HotelsMag May 2018 | Page 35

CAMP for the city

SCANDIC ’ S DOWNTOWN CAMPER BRINGS NATURAL REALISM TO STOCKHOLM .
Contributed by RAINI HAMDI

Base camp . Two words that are sweet music to hikers , a place to rest , recharge , gather resources before the big adventure . Cities are why people want wilderness ; how could city hotels be base camps ?

But Scandic Hotels , the largest hotel operator in the Nordics with close to 230 locations , has taken the base camp analogy to heart and reengineered one of its traditional properties in Stockholm into a new hotel called — what else ? – Downtown Camper . At the property ’ s official opening in early February , among those present were Robin Trygg , the youngest man in Sweden to conquer Mount Everest , and Fredrika Eka , a Swedish woman who dedicated three years of her life to biking around the world .
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