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suggested strategy is designing environmentally resilient assets that incorporate greener materials and layouts; from a social perspective, is adopting universal design to help ensure people, of all ages and abilities, can fully enjoy leisure spaces; |
Matt Josephson, U. S. hospitality leader, Deloitte |
from a pricing perspective, committing to price transparency by using all-in pricing models that eliminate hidden fees and clearly disclose full costs is what demonstrates integrity.
➏ Invest in the future-ready workforce The skills required in the hotel industry continue to evolve, and AI plays a large part in that.“ Because AI tends to be most beneficial when humans provide context, creativity and oversight, future-ready employees will need to be comfortable working alongside AI-enabled tools to support both guest-facing and
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operational roles,” Josephson said. Participating in digital apprenticeships that combine hospitality fundamentals with analytics, as well as AIaugmented coaching and more flexible, technology-enabled workforce models, promises to support employees in their professional improvement. The intersection of human judgment and machine intelligence is likely to be best positioned for success.
Ultimately, while companies should consider these six forces holistically when thinking about how to grow and position their businesses for the longterm, which one matters most“ depends on a company’ s
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business model, operating context and position in the market,” Josephson said.“ That said, operational agility is becoming increasingly critical overall. As a result, companies that delay acting on advances in AI, data and automation risk falling behind early adopters in a capital-constrained, laborpressured environment.”
The future is now, and as it is shaped by new trends, new technologies and new travel habits, the industry“ should find the right balance of pursuing the strategies that have worked versus trying new approaches, strategies, concepts and models,” concluded the report.
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