ROI for hospitality companies is crucial.“ AI delivers value when it is embedded across both core operations and the guest journey, rather than as a standalone capability,” Josephson said.“ Companies that are willing to explore opportunities across not only efficiency( where a lot of energy is focused today), but also experience and growth, are capitalizing faster. Further, leading companies are using AI to help reimagine their businesses rather than only optimizing what already exists. Examples of AI in action include predictive maintenance to prevent equipment failures; forecasting customer |
service demand; optimizing housekeeping routes and food purchasing; and using realtime data to adjust pricing, inventory and offers across channels.”
➌ Unlock new growth markets Deloitte advises hospitality companies to prioritize market expansion strategies that leverage demographic and socioeconomic shifts, new travel patterns and brand amplification. Tapping secondary cities for selectservice or micro-luxury concepts, encouraging guests to book regional travel“ circuits” across multiple
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properties by offering bundles— like regional culinary tours or history and heritage trails— and investing in retail lines to“ take the hotel home” are some ways to achieve this.
➍ Achieve breakthrough efficiency by becoming a predictive enterprise In any situation, predicting ahead of time is the solution. Of course, AI enables this possibly better than anything else. Realistically, breakthrough efficiency on hotels’ day-today operations is all about becoming a predictive enterprise, Josephson said.“ It’ s not just about automating what exists today, but about reimagining processes,
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experiences and products to operate more intelligently under changing conditions. On a day-to-day basis, this means using AI, automation and real-time data to anticipate operational issues, make smarter resource decisions and adapt quickly as expectations around staffing, compliance, and environmental performance continue to rise.”
➎ Operate responsibly— it’ s a core value Transparently, legally, ethically. This trio of adverbs is how consumers, regulators and investors expect hospitality businesses to operate. From a sustainability perspective, the
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Mar / Apr 2026 hotelsmag. com 71 |