Bob W Munich Old Town . |
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strategic location in Europe and being the continent ’ s largest intra-travel market . The central positioning allows Bob W to connect with neighboring markets , while tapping into |
Germany ’ s robust domestic travel demand .
“ Expanding our presence in Germany allows us to better serve our European and German business customers ,
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a vital segment that makes up approximately 40 % of our bookings . By establishing a presence in key cities like Munich , we ’ re ensuring our business travelers have access to our properties in prime locations that suit their needs . Looking ahead , we know there is huge potential in the German market and plan to continue investing heavily to solidify our footprint and contribute to Bob W ’ s long-term growth across Europe ,” Karstikko said .
The three Munich additions are part of Bob W ’ s broader
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expansion strategy in the DACH ( Germany , Austria and Switzerland ) region . Germany remains a key focus for the company , which plans to grow its presence in major cities like Bonn , Berlin , Stuttgart , Lübeck , Cologne , Dortmund and Hamburg .
Bob W ’ s expansion strategy focuses on key urban centers and metropolitan areas across the U . K . and Europe , with the DACH region remaining a top priority . At the same time , the company is focusing on strengthening its foothold in existing markets , providing greater coverage and convenience for its customers .
“ Looking ahead , our vision is clear : to become the most loved hospitality brand for the next generation of travellers . We ’ re committed to making that vision a reality , both now and in the future ,” Karstikko said .
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Bob W Münchner Freiheit . |
Launched in 2019 , Bob W currently operates in 18 cities across 10 countries and continues to expand its portfolio in Germany and beyond . The company is actively seeking new partnerships with landlords and asset managers to secure more lease agreements across Europe . |
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