The new additions — Bob W Münchner Freiheit , Bob W Munich Old Town and Bob W Munich Schwabing — make it now 15 Bob W properties total in Germany , adding a total of 198 units and almost 4,000 square meters of space .

The three properties , which include two former hotels and one aparthotel , will be converted into Bob W ’ s signature hybrid properties that combine hotel services with the comforts of home . Each location will offer a combination of serviced studios , larger apartments , penthouses and rooms , all incorporating the company ’ s locally inspired design and technology-driven hospitality services . These include a digital front desk ,

self-service check-in and 24 / 7 remote guest support .

PROPERTY SHOTS Bob W Munich Schwabing : Formerly H ’ Apato Schwabing , this property features 71 serviced apartments , a social lounge and coworking spaces . It is situated in a district known for its independent retailers , street art and cultural attractions . In 2024 , the property was awarded a German design award . Bob W Münchner Freiheit : The former H ’ Otello Schwabing offers 71 rooms in an area popular with visitors and digital nom . Bob W Munich Old Town : Situated in Munich ’ s historic Old Town , this property ( formerly the H ’ Otello Lehel ) offers 56 rooms within walking distance of medieval markets , beer halls and restaurants .

“ When choosing these three Munich properties , it all came

Bob W Munich Schwabing .

down to location , location , location . Munich is one of the top hospitality cities in Europe , with incredibly strong demand but limited supply , making it the perfect fit for Bob W . The city ’ s vibrant mix of business and leisure travellers aligns perfectly with what we offer ,” Niko Karstikko , CEO and co-founder of Bob W , told HOTELS . “ Crucially , we also found the right match with our landlord who shares our values around quality and high-quality local design , which are central to the Bob W experience . All these factors made Munich an easy choice and an exciting step forward in our expansion .”

All three properties are owned by a private landlord .

“ Partnering with Bob W was an obvious and natural choice , as their values resonate seamlessly with ours .

Niko Karstikko , CEO and co-founder , Bob W

Renowned as one of Europe ’ s most innovative , guestcentric and design-focused hospitality operators , Bob W carries forward the values we established for our brands ,” said Sebastian Höcherl , the landlord of the newly leased properties .

EXPANSION STRATEGY For Bob W , Germany has been a key market for the company ’ s expansion strategy , given its

68 hotelsmag . com Mar / Apr 2025