EUROPE REPORT
Europe Hotel Construction Pipeline By Chain Scale
Chain Scale
since Q4 2019 , with 127 projects totaling 16,786 rooms .
Property conversions have emerged as a significant trend , with 520 projects ( 61,550 rooms ) marking a substantial 26 % increase in projects and 13 % rise in rooms year-overyear . When combined with renovation activity , property updates total 667 projects and 84,289 rooms , highlighting the industry ’ s focus on asset optimization and brand repositioning strategies .
COUNTRY COUNT Five countries dominate Europe ’ s hotel development landscape , led by the United Kingdom with 286 projects ( 40,305 rooms ) and followed by Germany ’ s 161 projects ( 26,461 rooms ). Turkey has reached record development levels with 130 projects ( 19,038 rooms ), while France and Portugal round out the top five with 119 and 113 projects respectively . Together , these nations
Under Construction Starts Next 12 Months Early Planning Total Pipeline Proj Rooms Proj Rooms Proj Rooms Proj Rooms
Luxury 55 8.137 27 3.524 45 5.125 127 16.786 Upper Upscale 155 25.058 66 10.504 55 7.866 276 43.428 Upscale 164 27.067 79 11.891 109 15.729 352 54.687 Upper Midscale 134 20.789 86 12.108 102 14.737 322 47.634 Midscale 69 11.356 69 9.118 51 6.249 189 26.723 Economy 49 6.275 26 3.506 51 5.018 126 14.799 Unbranded 109 14.098 62 9.068 96 16.997 267 40.163 Casinos 1 124 - - 1 120 2 244 Europe Total 130,21 152,94 415 59.719 510 71.841 1.661 244.464
Q4 2024 statistics • © 2025 Lodging Econometrics , Inc . represent 49 % of Europe ’ s total pipeline projects and 46 % of rooms . Georgia emerges as a unique case , with fewer projects but comparable room counts due to several large-scale developments in its pipeline .
“ What ’ s particularly interesting in our Q4 analysis is the growing diversification of development across Europe ,” said JP Ford , SVP and director of global business development , Lodging Econometrics . “ While established countries like the UK and Germany continue to lead , we ’ re seeing remarkable momentum in countries like Turkey , which has reached record development levels , and Georgia , where several largescale projects are reshaping the hospitality landscape .”
The cities with the largest pipelines are London with 77 projects / 14,820 rooms , Istanbul with 49 projects / 7,903 rooms , Lisbon with 35 projects / 3,976 rooms , Dublin with 24 projects / 4,285 rooms , and Tashkent , Uzbekistan with 24 projects / 4,091 rooms .
Europe ’ s hotel pipeline showcases several landmark developments , headlined by the ambitious Hard Rock Hotel Athens Riviera , currently under construction in the upperupscale segment . The 1,000- room property , scheduled to open in 2027 , represents a significant expansion of Athens ’ luxury hospitality offerings . In London ’ s Vauxhall district , plans are advancing for an 872-room uppermidscale hotel , slated to begin construction within the next 12 months . Meanwhile , Georgia is emerging as a development hotspot with two major properties : Wyndham Grand Residences Aqua , already under construction with 755 rooms , and slated to open in 2025 , and the Ramada Residences by Wyndham Batumi , a 696-room project in early-planning stages , which , upon completion , would significantly boost Georgia ’ s
lodging capacity .
Europe ’ s hotel openings maintained steady momentum in Q4 2024 , with 59 new properties adding 7,368 rooms and bringing the year ’ s total to 289 hotels with 38,681 rooms . Looking ahead , 2025 is set to welcome 342 new hotels ( 48,564 rooms ), including the 720-room Hotel Costa Papagayo in Spain ’ s Canary Islands and the 670-room Social Hub Florence , Italy . Further growth is projected for 2026 , with 399 hotels ( 51,964 rooms ) scheduled to open . Georgia will see two major additions that year : the 546- room Pontus Rotana Resort & Spa Gonio and the 500- room Radisson Blu Resort & Residences Batumi Gonio .
“ Looking ahead , we see several encouraging indicators for European hotel development ,” said Ford . “ With nearly 350 hotels slated to open in 2025 and about 400 in 2026 , including several landmark properties across both established and emerging markets , we ’ re seeing a healthy progression of projects moving through the pipeline . This measured but steady growth reflects a region that has successfully recalibrated after the 2021 surge and is now positioned for sustainable longterm expansion .”
Lodging Econometrics ’ database delivers tracking of hotel construction pipelines , renovations and conversions and includes current open and operating hotels . For information , contact info @ lodgingeconometrics . com .
52 hotelsmag . com Mar / Apr 2025