in early planning . This shows construction activity leading the pipeline , with early planning and near-term starts maintaining steady development flow .

Europe ’ s hotel pipeline continues to show lingering effects from its 2021 development surge , when 169 hotels with 24,472 rooms opened in Q2 2021 alone to accommodate overall European

demand in anticipation of the Olympics . This concentrated burst of openings , particularly during the Olympic lead-up , has contributed to today ’ s more measured pipeline numbers , as the market gradually rebuilds its development momentum from that significant opening period . However , new project announcements reached a yearly high in Q4 , with 146

projects / 18,416 rooms , a sign of future hotel development to come .

BY SECTOR Chain-scale segmentation across Europe ’ s hotel construction pipeline highlights three dominant tiers , with upscale projects leading at 352 projects / 54,687 rooms , followed by upper midscale

( 322 projects / 47,634 rooms ) and upper upscale ( 276 projects / 43,428 rooms ). These three chain scales dominate the pipeline , representing 57 % of projects and 60 % of total rooms . Q4 2024 shows notable growth in midscale development , reaching 189 projects with 26,723 rooms . Luxury development has rebounded to its strongest level

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