HotelsMag March-April 2024 | Page 66

DEVELOPMENT
The Sultan Bey Hotel in Egypt overlooks the lagoons of Kafr El Gouna .
and expand our hotels business in line with Orascom Development ’ s journey to reach new heights as a destination developer .
HOTELS : Orascom Development is known for not just developing hotels but entire communities — residential , retail , golf courses , marina and other infrastructure . 1 ) What is the mindset when you are developing these types of expansive projects ? 2 ) How does hospitality fit into the fabric of a community ? Hamamsy : Our business model can appear complex but is quite straightforward : We take expansive plots of land in picturesque locations and transform them into vibrant hubs of life . We ’ ve developed nearly 40 % of our landbank , which spans just over 100 million square meters , establishing integrated towns with more than 20,000 homes , 33 hotels with 7,000 rooms , and a plethora of amenities .
Consider El Gouna . It grew from a desolate area in 1989 to become a prime example of a world-class destination development . We have expanded that success with Makadi Heights , O West , Taba Heights and Byoum in Egypt ; The Cove in the U . A . E .; Jebel Sifah and Hawana Salalah in Oman ; Andermatt Swiss Alps in Switzerland , West Carclaze Garden Village in the U . K . and Luštica Bay in Montenegro .
What we do is aim to set a new standard for living through planned communities that enrich lives , foster a sense of belonging and create enduring memories . One avenue through which we fulfill this commitment is by providing what we think to be outstanding service and experiences for both homeowners and guests . For
66 hotelsmag . com Mar / Apr 2024