MAR / APR 2024
Vol . 58 , No . 2
MARKETING
MADE TO MARKET
Choice Hotels has a new media campaign out , led by CMO Noha Abdalla , who breaks it down and shares how she views the role of marketer in hospitality today .
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BRANDING
ON BRAND
From chains to independents , enlisting the services of agency gurus to bring brands to life is all the rage . Here ’ s how these companies work with hotels to create a narrative and bring their story to life .
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DEVELOPMENT
LONGING FOR EXTENDED STAY
Concord Hospitality dives in deep on extended stay with partners like Marriott , Hilton , Choice and ESA . We cover the why , the how , the how much and the brands that make it come alive .
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DEPARTMENTS
48 PERSPECTIVES
Viewpoints from hotel industry voices and visionaries
68 DESIGN The MOLLIE Aspen isn ’ t just for the ski crowd . There is much more to it .
82 F & B
Wellness in hotels has become more than an afterthought . Here ’ s how it is done — right .
86 EUROPEAN REPORT A look back and forward at European hotel performance .
90 PRODUCTS
92 SUPPLY LINE
BRAND
SAM-I-AM
Sam Nazarian , a nightlife and hospitality maestro , is back in the hotel spotlight , launching a new brand in association with Wyndham Hotels & Resorts that puts the promise on “ smart lifestyle .”
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4 hotelsmag . com Mar / Apr 2024