and will select hotels that have these available versus those that do not .
➋ Guests are willing to pay for access to these amenities , either in the form of higher nightly rates or as add-on charges .
➌ More on-premises service utilization is positively correlated with guest satisfaction , implying that wellness can drive loyalty and brand advocacy .
➍ On the employee side , wellness and mental health programming can boost team retention and act as a buffer against inflationary labor costs ( both for associate wages and manager salaries ).
Wellness , on its surface , might seem easy enough to implement across a business and into everyday culture . Though the benefits are clear , where do you begin ? That ’ s a big part of the problem ; wellness has become a catch-all term that can include ( but is hardly limited to ): E Traditional spa services like massages , facials and aromatherapy
E Sleep enhancements like in-room smart lighting , therapeutic mattresses or sound dampening
E All forms of fitness , exercise , yoga , sports , physiotherapy and physical activities
E Nutrition-focused food , beverage and naturopathic supplementation
E Fasting that can range from guided water cleanses to digital detoxing
E Exposure to the elements via saunas , ice baths , hyperbaric chambers or light therapy
E Mindfulness , such as meditation , breathwork , journaling or even forest bathing
E Advanced medicines like tissue-specific epigenetic clock testing or onsite stem cell treatments
AUTOMATING WELLNESS In other words , there ’ s a lot of ground to cover , and making the matter worse is that what you can upsell to your guests may not be
Adam and Larry Mogelonsky of Hotel Mogel . within budget for your employees . This means that each organization will be different in terms of what customers will buy and what your teams will actually appreciate .
So , where to start ? No matter the amenity , the service or the policy for stakeholders , ultimately , every project will require more labor to develop than sustain . In a world of ever-diminishing availability of fresh faces eager to work in hospitality , this means that the first step always comes back to automation .
We automate so that our lean teams can be as productive as possible and actually have time to devote to each new wellness initiative that ’ s undertaken . We automate the marketing and activation side so that guests are fully aware and can seamlessly book these services in order to successfully realize the first three abovementioned benefits .
Obvious to everyone , automation means reevaluating your tech stack so that each new project is essentially turnkey in terms of how it can be integrated into existing business practices . Technology can eliminate manual entry and give you more data to better know your customers . But the other half of automation is looking at how your teams interact , again with the goal of maximizing time efficiency – fewer meetings , shorter meetings , reducing signing authority bottlenecks and the like .
Thus , the first step is giving your personnel more time so that they can pivot on a dime for all future brand rollouts . Only then can you start chipping away at your wellness roadmap and grow a potentially huge new source of revenues from this accelerating trend .
Mar / Apr 2023 hotelsmag . com 41