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ON WELLNESS
WELLNESS IN HOTELS HAS GONE FROM DISPOSABLE TO ESSENTIAL . Here ’ s why .
HEALTH AND WELLNESS IS NOT ONLY A GUEST EXPECTATION , BUT A REVENUE GENERATOR — IF DONE RIGHT .
Contributed by ADAM AND LARRY MOGELONSKY , HOTEL MOGEL CONSULTING
“ you don ’ t make time for your wellness , you will be forced to make time for your illness .” This catchy turn of phrase underpins the widespread growth of the myriad practices falling within the broad , and sometimes ambiguous , banner that is wellness , which , if it isn ’ t already part of a hotel ’ s or hotel brand ’ s vernacular , should be .
Many factors are converging to make wellness a central facet of society . You can point to the blooming awareness that occurred during the pandemic lockdowns , the constricting access to healthcare facilities stemming from the aging of the boomers or the astounding scientific research over the past decade that substantiates many wellness claims . Ultimately , it ’ s about taking a more proactive stance with your own health and wellbeing so as to stave off any hospital visit .
This is where hotels need to be concerned : as one does at home , one will expect at their workplace and wherever they travel .
WELLNESS START-UP Wellness is hardly anything revolutionary for the hospitality sector . Leading brands have all invested heavily in this space , both to assuage employees and to drive revenues by offering ancillary services and amenities for guests . But the present-day macro forces have reached an inflection point , as recently highlighted by Accor ’ s white paper published on January 12 , 2023 titled , “ The Road Map Towards a Transformational Well- Being Culture ,” which emphasizes eight key points that will place wellness at the core of this global brand .
Why , then , is wellness mission critical for your hotel company right now ? Here are four reasons :
➊ Guests are demanding wellness-related services
40 hotelsmag . com Mar / Apr 2023