for the brand — tapping some original key players to usher in Ace ’ s next chapter of growth .”
She added that Sortis will be able to “ help evolve Ace ’ s position as the hospitality powerhouse it has always been , synonymous with community , creativity and culture .”
Ace Hotels was founded in 1999 with the first property opening in Seattle . It grew west and internationally thereafter , gaining a rabid fan base , from hipsters to financiers , all attracted by the hip design , delivered by the likes of design firm , Roman and Williams , which has worked on several Ace properties , including New York ,
Brooklyn and New Orleans . The brand captured the zeitgeist of the early aughts , and forced larger brands , from Marriott to Hilton , to jump into the “ lifestyle ” space . Starwood Hotels & Resorts ’ seminal W brand launched in 1998 and quickly scaled up from there , though its designs were decidedly different from those of Ace .
Paying homage to Ace ’ s hipness , a 2011 episode of the sketch comedy show “ Portlandia ” is set at the fictional Deuce Hotel , where the staff hand out complimentary turntables and typewriters to all guests . It was purportedly a parody of the Ace Hotel Portland .
The exterior of Ace Hotel Brooklyn .
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