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Ace Hotel Brooklyn opened in 2021 in the Boerum Hill neighborhood . It was designed by longtime Ace collaborator Roman and Williams , as well as Stonehill Taylor . |
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Angeles , New York , Kyoto , Japan , and one in New Orleans under its luxury banner , Maison de la Luz . With the array of adjacent brands Sortis owns , from coffee to beauty / wellness , it ’ s a good bet that they will embed some of those brands into the Ace ecosystem , as well . “ Sortis is uniquely poised to amplify the Ace Hotel brand as a series of spirited cultural hubs that ignite neighborhoods and foster collaboration ,” it said at the time of the announced acquisition .
Sortis added that the mode of expansion could be through acquisitions and conversions of exisiting hotels to the Ace brand . “ There ’ s going to be a lot of turnover in the hotel world ,” Brenneke was quoted as telling The Wall Street Journal . “ When turnover happens , it
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creates the opportunity for a new brand to come in .”
Like many other hotel companies , Ace Hotel group has been asset light , focusing on building the brand through management contracts . The
The courtyard of the Ace Hotel Kyoto , which opened in 2020 as the brand ’ s first hotel in Asia .
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acquisition by Sortis includes one lease for the Seattle location of Ace .
Sortis Holdings ’ hospitality partner Kelly Sawdon led the acquisition . Prior to joining Sortis in 2021 , Sawdon was
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at Ace Hotel group for 15 years , as a partner and chief brand officer . “ From the very beginning , Ace has had evolution built into its DNA ,” Sawdon said . “ This acquisition marks an exciting turning point |
14 hotelsmag . com Mar / Apr 2023 |