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GROUPE GM STEPPING UP ITS ‘ CARE ABOUT EARTH ’ INITIATIVES
Groupe GM is stepping up its initiatives under the ‘ Care About Earth ’ program , the company ’ s environmental and social actions which was launched in 2018 .
“ Groupe GM has worked very hard on this initiative over the past several years , creating lines that incorporate our eco-friendly activities , through our design , ingredients , and packaging . We have several exciting plans in place and plan to launch several new environmentally-friendly products ,” said Groupe GM President Laurent Marchand .
The projects include Ecofill , the recently-launched patented dispenser which is a refillable , traceable and a cost-effective solution with a reduced environmental impact . Its sealed 400 ml pouches offer low-impact packaging with 8 g of recyclable plastic and full formula traceability .
Groupe GM offers other bigger dispensers like Ecosource , with airless technology and a refill capacity of 375 ml , made of 10 g of plastic .
The company is producing soaps with an RSPO base ( Roundtable on Sustainable Palm Oil ) which contributes to the production of certified sustainable palm oil and has redesigned its accessories with responsible materials made of straw , corn starch or bamboo .
SITEMINDER , HOPPER PARTNER TO COMBINE E-COMMERCE AND TRAVEL FINTECH
SiteMinder , the open hotel commerce platform , and travel booking app Hopper have partnered to combine the benefits of online commerce and travel fintech . The partnership will see SiteMinder ’ s over 33,000 hotels in 150 countries reach modern travelers by directly accessing Hopper ’ s 70 million users .
James Bishop , senior director of Global Ecosystem at SiteMinder , said , “ We know through our research that today ’ s traveler is more tech-savvy than ever before and demands greater flexibility . Through Hopper ’ s innovative technology , we are pleased to be able to bring more of today ’ s dynamic travelers to the doorstep of hotels .”
Hopper ’ s appeal among younger travel consumers has seen the company grow its revenues by over 300 % YOY . The partnership with SiteMinder is Hopper ’ s first since its recent fundraise of US $ 175 million .
“ In addition to our app business , we ’ re now seeing significant sales volume from our Hopper Cloud partnerships – a B2B initiative where other travel brands can seamlessly integrate and distribute Hopper ’ s fintech and travel agency content ,” David Lewis , head of Hotel Supply at Hopper , said .
96 hotelsmag . com March / April 2022