HotelsMag March-April 2022 | Page 19

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“ We are not a large company in hospitality by any means and our aspiration is to be an exemplar in our industry . We definitely see competitors and collaborators alike in the industry embracing the same mindset , which is only a good thing . The more brands and leaders who feel and see the urgency to act , the better for this and the next generations ,” Ho says .
Among its many achievements as part of the initiative , the group has removed 50.5 tonnes of waste in 2020 amid the pandemic and launched a Post COVID Wellbeing Drive , under which 16 new Wellbeing Sanctuaries have been launched across the group in 2021 .
MULTI-BRAND STRATEGY Eventually , what will set apart these new brands is execution and brand trust . As a founder-driven company known for their origins in regeneration and wellbeing , Banyan Tree stands out , Ho adds .
“ We are fiercely independent and while many companies have grown through acquiring brands , we have built these from within with our commitment to meeting customer needs and creating exceptional experiences ,” she says . “ Our ability to execute against our multi-brand strategy with our unique service culture and attention to design and detail will be the differentiation .”
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