stocked with House of Julius Meinl products .
Each booking is tailored to the needs and preferences of the guest , providing options such as an individual address for deliveries and detailed guides to help navigate the city as a local .
The first residence , The Julius Prague , will launch within a reimagined art deco building and is being designed by Italian architects Matteo Thun & Partners . A central light-filled conservatory sits at the heart of the building , while communal areas , restaurants and residences will offer soft furnishings and an autumnal color palette , inspired by the works of the celebrated Czech artist Alphonse Mucha .
“ Good customer service , quality products and an environment to embrace innovation – three simple yet fundamental values that underpin everything we do ,” said The Julius Co-Founder Julius Meinl Vl . “ Our aim is to set the highest possible benchmark in the hospitality sector .”
HOTELS recently spoke to Julius Meinl , co-founder of The Julius , to learn more about the family ’ s plans for further development .
HOTELS : You ’ re a hybrid hotel brand – why that direction ? Julius Meinl : Put simply , we do not believe that most of the hospitality offerings that are available today meet the full requirements of modern travelers . Of course , if you are traveling on your own , will arrive late in the evening and depart early next morning , a hotel with a 20 square meter room , an antiquated business centre and a dull restaurant may be fine . But if you want more space of your own , are staying for longer , or are travelling with a family , it simply is not . Travelers today want more space of their own , more flexibility and to stay in venues that provide the services that they really value . The Julius recognizes this and makes it central to the offer .
H : What are your longer-term goals with the hotel brand ? Where would you like to expand beyond what has been announced ?
JM : The Julius is part of a strategy of the House of Julius Meinl to acquire , develop , own and operate serviced residences in some of Europe ’ s most exciting cities . We initially focus on key capitals in Central Europe , which is home to the House of Julius Meinl , but are looking to expand to other destinations in the future . We are constantly looking at opportunities in Europe and in the U . S .
H : Are you developing with your own equity and are you willing to bring in equity partners ? And will you be willing to just manage or franchise the brand ? JM : Currently , entities representing the interests of the Julius Meinl family are the owners of all of the equity . Depending on how quickly we do ultimately expand , it may well be that additional equity is required . The first port of call for that will , of course , be the family . However , we recognize also that third-party equity investors may be able to bring more than money alone ; experience and ideas are also important as , in today ’ s world , is the ability to institutionalize .
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